D|G Studios worked with Memorial Hermann's Brand Council to study the impact of rolling out their new identity on exterior signage programs for their facilities across the Houston area. The initial challenge of executing Memorial Hermann's "Breakthroughs Every Day" identity on building signage was to capture the "sunburst" element around the "o" of "Memorial" in a way that was visible both day and night. Extensive collaborative research, design and prototype fabrication efforts were managed by the D|G team in order to determine how best to meet the client's goals. D|G Studios then worked with MHHS to re-brand all of their campuses with the new Signature Signage, and further implemented new exterior wayfinding signage on their campuses. For new campuses, such as Katy and Sugar Land D|G Studios also provided comprehensive services for both interior and exterior signage.

Memorial Herman Hospital System

National Signs, Inc. (exterior)
Ad Display, Inc. (exterior)
Pro Works Signs (interior)

National Signs, Inc.