Located in Vero Beach on the Atlantic Coast in Florida, Disney’s Vero Beach Resort offers villas, standalone cottages and plenty of recreational opportunities on both land and sea. DG Studios was retained to provide Identity Development and Environmental Graphics/Signage and Design services for this property developed by Disney Development, the Resort invokes memories of a classic seaside resort by combining elements of America's great East Coast Seaside resorts; the projected time period is 1930, toward the end of the Golden Age of such resorts.

D|G created a storyline that projects the experience of being in such a resort. References were made to the rich local history through the introduction of storylines relating to, as examples, the prominence of Vero Beach as a citrus producing center; and its longtime/on-going relationship with baseball. After the Storyline and Identity Development activities were completed, the newly created identity package was applied to a comprehensive exterior and interior Environmental Graphics/Signage program for the hotel's operations and food and beverage areas, all developed by D|G Studios.

Disney Development