Las Vegas, Nevada
Ideally located in the heart of the most desirable location in Las Vegas, Elara, a Hilton Grand Vacations Hotel, provides an unrivaled resort setting. Towering over the center of the Las Vegas strip, the sleek 52-story tower offers adjoining access to the 170+ shops and restaurants in the Miracle Mile. D|G worked with Hilton to re-brand the property as a Hilton Vacation Club property and developing a new, refreshed signage program including an extensive exterior system. The interior program addresses all the public areas of the property within the guest tower, meeting/ballroom facilities and pool area, as well as the site and parking garage. The focal point of the site is the exterior gateway sign – a 100 foot tower complete with LED messaging system which can be viewed both day and night.