New York, New York
The opening of the Chelsea Piers, 1910, was marked with a ribbon cutting and speeches after 30 long years of talk and 8 years of construction. For the next 50 years, the Chelsea Piers served the needs of the New York port: first, as a passenger ship terminal; then as an embarkation point for soldiers departing for the battlefields of World Wars I and II; and finally, up to the early 1960s, as a cargo terminal. After that, the Chelsea Piers became a neglected maritime relic. The Chelsea Piers Sports and Entertainment Complex brought to new life into the 85-year old site by developing a one-of-a-king multi-level sporting complex. D|G Studios provided comprehensive identity development and environmental graphics and wayfinding Design services including developing the Complex's main identity and individual logos for all of the sporting venues. D|G Studios also produced the graphics and wayfinding system used throughout the exterior and interior of the complex.