With the expansion of the George R. Brown Convention Center, and the construction of the Toyota Center, the need for a major convention hotel was great for Houston. The hotel is a 24-story, state-of-the-art convention hotel that offers 1,203 bedrooms and over 91,000 square feet of flexible meeting space including two large ballrooms, including Houston's largest ballroom. In addition, there is a 1,600 car parking structure attached to the Hotel that serves both hotel and convention center guests. D|G Studios developed a comprehensive Signage, Wayfinding and Identity Development program for the Hotel. Electronic messaging systems are integrated into the ADA compliant signage to create a "smart" signage system that coordinates with the building's architecture and internationally inspired interior design.

City of Houston Convention and Visitor's Bureau

Architectonica
Gensler

Ad Display Sign Systems, Inc.