Houston, Texas
Since opening in October 2003, Toyota Center has set a new standard for sports and entertainment, becoming one of the premier live entertainment venues in the nation. Laid over the span of six city blocks, Toyota Center is home to the NBA's Houston Rockets and also plays host to the nation's top concerts and touring shows. Toyota Center is highlighted by large open windows and some of the most comfortable seats of any arena anywhere. The Graphics/Signage and Wayfinding Program addresses both exterior and interior wayfinding and code graphics, sponsorship branding graphics, concessionaire and food court Identity Development and graphics and club level, corporate sponsorship naming rights graphics. The project also included the adjoining parking garage for over 1,000 cars.